Concept

Naruto Sake Story
Feel the intoxication of people,
romantic legend, and deliciousness in deep Naruto.
Travel with us along the Naruto Sake Brewery Road.

Narutotai, a sake brewery, is located in the mountain village of Naruto City in Tokushima Prefecture in Shikoku.
Since the Edo period, the city has prospered as a strategic point along the "Muya KAIDO”.

As a sake brewery that has been in operation for more than 200 years, we are committed to making the most of the bounty of this region.
We continue to devote ourselves to making traditional Japanese sake.

We would like to invite you to visit this brewery and experience the passion, skill, and depth of the sake making process.
The tour will also take you to see and experience a number of nearby places, including a nearby soy sauce warehouse, a temple, Otani pottery kilns, and an indigo dyeing studio.
We hope you will unravel the hidden historical riches of Naruto, as one unravels an ancient picture scroll.

We also hope you will take the time to enjoy the interactions with the people you meet in these various scenes.

“Naruto Sake Story" is the result of the local community's desire to create a tourism project that will give voice to this region for a long period of time to come.

Naruto Sake Story Map

What's New

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2021/03/07 Lonely Planet
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2021/03/06 Welcome!
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Scene-1Now! To the Sake Brewery.

Sake making has been handed down from generation to generation in this area since 1804 (the first year of Bunka era).

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Scene-2The Secret History of Sake Breweries.

Since the Kamakura period (1185-1333), the ancestors of the Matsuura family have made Nagasaki, Hirado, and Goto in Kyushu their strongholds.

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Scene-3Another Kind of Brewery: Soy Sauce.

Right in front of the sake brewery is another brewery, “Fukuju Shoyu”, a soy sauce brewery. It is related to the Matsuura family.

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Scene-4Earth, Climate, Water, and Key Materials.

The village is located in the center of Naruto City, where the brewery is located, with the Asan Mountain Range to our backs.

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Scene-5"Torinin", a Temple with Deep Roots.

After a few minutes of walking along the approach seen across from the sake brewery, you will come to "Hachiyouzan Tanemaki Daishi Torinin".

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Scene-6Exploring Neighborhood Art

“Awa indigo" is an indispensable part of Tokushima's modern history. In the Meiji and Taisho periods, many wealthy merchants flourished, and they were also responsible for introducing the "Awa Odori” dance, which is now known all over the world.

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Scene-7Sake Tasting

Learn all about the wide variety of sake, including Junmai, Ginjo, and Junmai Daiginjo.
We will explain in an easy-to-understand manner, and you will be able to actually compare the aromas, tastes, and aftertastes.

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Scene-8Marriage of Sake and Food

In addition to Japanese and local cuisine that makes the most of Naruto's fresh seafood and abundant mountain produce, we also offer a wide variety of sake.

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